London, ON - 3M Canada recently solicited participation
for a contest from third year students of Fanshawe College’s
graphic design program. The contest (a part of the program
curriculum) asked students to design an advertisement for
3M’s Scotchlite™ Reflective Material used in fleet
advertising. The ad, targeted at 3M customers, encourages
fleet graphics users to include reflective graphics in their
advertising mix.
The joint project offered the students a chance to work on
a “real world” assignment with the possibility of
getting their submission published as an ad, poster, and direct
mail piece or on 3M’s Web site. The student’s design
also becomes a show-and-tell part of their portfolio. 3M received
some "fresh idea" advertising from the students
and have plans to incorporate the students’ work into
future communications.
3M judged each of the ads and five winning students were
awarded cash prizes: Brandy Erwin placed first, winning $500;
Jessica Salts and Adam Duguay placed second, winning $250
each; and Daniella Arismendi and Bill Fitzpatrick placed third,
winning $100 each.
3M officials, including 3M Canada President Mark Borseth
and 3M Vice President Judy McDonald, along with Fanshawe College
officials, including Howard W. Rundle, Fanshawe College President
and Joy Warkentin, Senior Vice-President, joined together
to recognize and thank each of the five winning students for
their efforts and outstanding results.
Robert Chilvers, coordinator, Fanshawe College Graphic Design
program, praises 3M for coming forward with this opportunity,
“I always ask my students to look out the window and
think of what it will be like in the “real” working
world,” he explains, “3M brought that real world
into the classroom and the students benefited tremendously
from that experience.”
Established in 1951 as one of the first international subsidiaries
of the global 3M Company, 3M Canada employs more than 2,000
people across Canada and had annual sales approaching $1 billion
in 2001. 3M is a $16 billion diversified technology company
with leading positions in industrial, consumer and office,
health care, safety, electronics, telecommunications and other
markets. 2002 marks the 100th anniversary for 3M and it has
operations in more than 60 countries and serves customers
in nearly 200 countries. For further information, contact
3M Canada Company P.O. Box 5757, London, Ontario N6A 4T1,
call 1-888-364-3577 or visit www.3M.ca.
Visit the Fanshawe College Web site at www.fanshawec.on.ca
.
Contact 3M Canada PR department.
3M and Scotchlite are trademarks of 3M. Used under license
in Canada.
