Consumers will now be able to identify germ-ridden cloths, capable of spreading dangerous bacteria in the home, following the launch of the new Scotch-Brite(TM) Heavy Duty Cloth with Bacteria Indicator.

The first of its kind on the market, the Scotch-Brite(TM) Heavy Duty Cloth with Bacteria Indicator as a fading double diamond anti-bacterial symbol which warns consumers when their cloth needs replacing.

Consumers will now be able to equate the product’s performance with the darkness of the anti-bacterial double diamond symbol, while being assured that the cloth kills dangerous germs like Salmonella, E-Coli and Staphylococcus.

After hundreds of uses, the anti-bacterial double diamond symbol fades, indicating to consumers that it’s time to replace their cloth in order to minimise the spread of harmful bacteria.

And while the Scotch-Brite(TM) Heavy Duty Cloth with Bacteria Indicator is super absorbent, strong and long lasting, it can also be machine washed without compromising its claims to kill germs in the wipe.

Also being launched at the same time is the new Scotch-Brite(TM) Anti-bacterial Sponge Cloths. Another first of its kind, the Scotch-Brite(TM) Sponge Cloths contain the same germ killing technology that can be found in the Scotch-Brite(TM) Stayfresh Antibacterial Sponges.

Consumers will now have a product that combines the high absorbency of a sponge with the flexibility of a cloth, while being assured that dangerous germs are being killed within the sponge cloth, thus reducing the risk of cross-contamination.

Both the Heavy Duty Cloth and Sponge Cloth are being supported with in-store promotional activity and sampling, in conjunction with a new TV campaign for the Heavy Duty Cloth.