LEDS are the smart choice. 3M Design made them the emotional choice.
Get more people to choose energy-efficient LED light bulbs.
Rationally, people know that LED bulbs save energy. However, we learned that people desire the familiar beauty of traditional bulbs. We investigated how to bridge that gap.
What makes a light bulb beautiful?
Customers want to feel like an LED bulb is a modern piece of technology, but, at the same time, human, like a traditional incandescent: warm light, round shape. If we do that, LEDs would be an easier choice for people to make.