Big Ideas

We discovered something new about how people exchange thoughts while using our existing products.

Assignment:

Foster Collaboration

The team set out to discover new opportunities to foster collaboration in the work environment. We wanted to know: How do people problem solve with others?

Challenge:

Turn latent needs into marketable solutions

The team observed user behaviors and analyzed the meaning behind them. These insights led to the development of a new product that clearly offered a benefit to the customer.

Study

What if we created a solution that captured the essence of the conversation around the table?

Insight

People like to share and visualize their thoughts together. The bright colors inspire teams to be creative and think openly, similar to other Post-it® products.

Result:

Post-it® Big Pads

  • Dream: Plenty of surface area to think through my ideas
  • Create: Building better ideas together
  • Share: Enable teams to explore and interact freely.