Clearing the Air

See how 3M created an oasis of filtered air in the midst of Shanghai's dense traffic and pollution.

Assignment:

Create an Escape

Shanghai's air pollution is sometimes as inescapable as its traffic jams. How could 3M air filtration technology help to create a virtual oasis for busy commuters?

Challenge:

Size

Space is at a premium in the bustling Shanghai landscape, and wearing a filtering mask all the time simply isn't fun. Our solution needed to be portable and convenient.

Study

How and where can an air filtration device make a big impact without asking too much?

Insight

Small air filters and humidifiers can help combat the effects of heavy smog for one person in a small space.

Results

  • 2013 Red Dot Award
  • Convenient: Hangs on the back of the driver's car set
  • Transformational: Turns an hour stuck in traffic into an hour of cleaner air